Brandbook

We bring clarity to the complex world of business. We care for the Greenstep Family of Colleagues and Clients, and for our Environment. Together, we can help companies optimize processes to reduce stress and save time and resources. Together, we can achieve growth that is profitable for all.

Our logotype is confident and clear. The primary logotype, the company written name, is based on the Osmose typeface. The characters have been handcrafted to create a unique logotype for Greenstep and to work in all our communications, and in various sizes. There are black and white version of the logotype available, and specific file formats for print, and screen use. 

The Greenstep icon consists of the letters g and s inside a circle. The icon is designed to be used in contexts where the readability of the primary logotype suffers due to the restricted amount of space available, such as social media profile images. There are green, black, and white version of the icon available.

Use the Greenstep primary logotype in all marketing communications. The logotype can be used as either black or white. Give the logo space to breathe by leaving sufficient white space around it. Make sure that the logotype is clearly visible when placed on a colored background or on top of an image. 

Avoid all alterations of the logotype. This includes rewriting or replacement of the logotype, usage of other colors than black or white, drop-shadows and other effects. Rotating, skewing, adding any effects or altering the logo in any other way is not allowed. 

The Greenstep icon can be used in green, black or white. The icon can be used in contexts where the readability of the primary logotype suffers due to the restricted amount of space available, such as social media profile images.

Our secondary logotype consists of the icon and the primary logotype. The secondary logotype is to be used in third party contexts only. There are green and black combination, whole black, and whole white version of the logotype available, and specific file formats for print and screen use. The repositioning of the icon and the logotype is not allowed.

Make sure you have the latest logo files in use when starting a new project by downloading the assets from the link below.

Download assets

These are the colors that make us look great. Green is our primary brand color. The additional colors are dark pine green, night sky blue, black, gray and desert gray. 

Open Sans is the main font for our graphic expressions, such as printed marketing materials, digital advertisements and our website. Open Sans is a legible, open source font, optimized for print, web, and mobile interfaces. Use Opens Sans Light for large headings and body copy. For highlighting purposes use Semibold cut. Make the design airy. Use either centered or left aligned text placement. Take care of readability as well as clear messaging. This way, the recipient will receive your message as you intended it.

Our fallback system font Arial is to be used when the usage of Open Sans is unnecessarily difficult or it is not available such as in a newsletter or email signature. 

There are a series of illustrative brand images in our use for all communications purposes.

Greenstep's visual expressions are bold, straightforward and approachable. The consistent use of images and colors creates a coherent brand expression. 

We believe that good design is as little design as possible. Whitespace is beautiful. Whenever a client looks at our material, they want to know more. We’ve agreed to:

Keep it simple and conversational
Present a quick read
Not to try to tell it all
Keep it positive
Keep it active

Like any digital service, Greenstep's identity is a living, responsive entity that evolves to suit all future needs and media solutions.